Credit Cindy Sherman for changing the definition of the Contemporary Art Market. For decades, Contemporary Art Collectors, Galleries and Auction Houses perceived Photography as "seconds" vs. Contemporary Paintings and Sculpture.
However, Cindy Sherman Untitled #96, from the Artist's 1981 Centerfold Series of 12 images, originally commissioned by Artforum, is credited for changing perceptons of Photography. In May 2011, $3,895 million was paid for Cindy Sherman's Untilted 96 established a new auction record when $3,895 million in May 2011 at Christie's New York, making it the most expensive photograph ever sold; a record held until November 2011.
The Cindy Sherman Career Retrospective which started at The Museum of Modern Art, New York, from February 26–June 11, 2012, and traveled to San Francisco Museum of Modern Art from July 14–October 7, 2012; Walker Art Center, Minneapolis November 10, 2012–February 17, 2013; Dallas Museum of Art March 17–June 9, 2013 received unanimous praise from Art Critics around the world.
Cindy Sherman began her classic Film Stills series in 1977; and since then has photographed herself in a variety of roles, including centerfold portraits, history portraits, society portraits and variety of clowns.